As a blogger and website developer, I use WordPress to design my clients’ websites and create content to market their businesses. Before I begin to explain why you should consider using WordPress on your business website, you should understand a few facts about it.
Initially, WordPress was launched in 2003 as a blogging platform. Later it evolved to become the most popular content management system (CMS) that runs many websites worldwide.
In fact, more than 75 Million sites run on WordPress, where new posts get published every second. It does not depend on the size or the type of sites that use WordPress. Basically, most of the 10000 globally ranked websites use it. Some of them include Facebook, Time Magazine, Google, LinkedIn, Sony, Disney, CNN, The New York Times, eBay, etc.
It is also the most utilized software platform to create websites, blogs, e-commerce portals, and other online software programs.
WordPress use is favorable among businesses that realize how powerful the CMS is to them. Well, you may ask how dominant is it and what should convince companies to use it? Check out these top 20 reasons why your business should use WordPress and how you can benefit from it.
WordPress is Search engine friendly.
The most popular search engines prefer websites powered by WordPress since its framework is easy to crawl. Such WordPress sites will index posts on the first page in the search engine results page (SERP); hence the website will rank higher.
Additionally, WordPress is flexible because it is written using standard compliance high-quality codes. These codes produce semantic markup, which enables your website to become very friendly to search engines.
WordPress is SEO-friendly through its design, and some plugins are available to make it more SEO-friendly.
It is Powerful Right Out of the Box.
WordPress is ready to use as soon as you install it, unlike other Content Management Systems. The process involved means that you will not have to install and configure a series of procedures with the tools it uses.
It is Flexible.
WordPress is flexible in use and can serve in many online platforms. It does not matter what you intend to use WordPress since it is versatile enough to meet all your needs due to its extensive features.
It is also flexible enough to convert a blog into Shopping Cart, Social Network, e-commerce, dating sites, job portals, and many others.
WordPress is Free and Saves you Money.
Since WordPress is a free open source software, you don’t have to worry about hidden costs if your website grows and gains more popularity than expected. WordPress is always free for use.
Furthermore, since it is an open-source and user-friendly CMS, you will not need to hire web developers or experts to launch and maintain your business WordPress site.
Customization is Easy When you Use WordPress for your Business Website.
WordPress has thousands of plugins and themes, and developers release these tools all the time. These tools enable WordPress users to customize their sites to function the way they desire with just a click of a button. Also, due to the endless features that WordPress gives, you can build a blog or website that you’ve always desired.
WordPress Provides a Multi-user Capability.
In your business, there are possibilities that you will have to assign different roles to keep running your website. The WordPress design is made easy for this process since you can delegate the tasks that different individuals can do on your site.
WordPress’s different roles include Super Admin, administrator, editor, author, subscriber, and contributor. These user-defined roles can operate WordPress with access to various features without interfering with others’ duties.
It Hosts Multimedia.
Many business websites desire their content or blog posts to have images, video, or audio files to improve user’s experience. Fortunately, it is straightforward to insert these multimedia files into pages or posts. You can also use WordPress to allow users to edit multimedia files using a friendly and intuitive interface.
Use WordPress to Make your Business Website Mobile Friendly.
If you desire to improve customer outreach, you should opt to use a mobile-friendly website. Due to advancements in technology, many customers use their mobiles and tablets to access the internet and do business. If your site cannot run on smaller devices, you will tend to lose customers’ deals.
However, when you use WordPress, you do not have to get worried in such situations. Its design is already mobile-friendly since it has many responsive themes used to customize websites.
It Establishes a community.
Online communities help provide solutions to business needs by communicating with visitors through post comments or sharing blog posts on social media networks. WordPress consists of plugins and features that make the formation of a community easy and convenient.
WordPress is Easy to manage and operate.
Another great reason to use WordPress is that it is easy to manage and operate. The interface design is intuitive, user-friendly, and easy to learn. Actually, you can learn how to use WordPress within minutes. There are so many resources, tips, and tricks that you can learn online to use it. If there is an excellent CMS that has many resources to create a website, it is WordPress.
It is Safe and Secure.
Since WordPress is a commonly used CMS, it is a high target for hackers. However, let this statement not discourage you since WordPress builders consider the security issues that may arise to their users and fix them immediately.
For instance, even as you carry out some primary security measures, such as avoiding theme or plugin downloads from untrusted sites, WordPress updates its software regularly to prevent future attacks. WordPress consists of an automatic update feature that does the job ever since the release of version 3.7.
It has excellent Integration Features.
WordPress boost businesses’ excellence since it integrates with the most powerful online platforms available. For instance, if you want to start an email campaign, you can use a MailChimp or Aweber service. WordPress integrates with the best standard payment gateways in the world if you’re going to receive payments for products or services.
WordPress Gets Lots of Support.
Since WordPress is widely known, it comes with exceptional support. It is part of the wide-ranging WordPress community to find solutions to questions or concerns through the WordPress Forums.
More than Just a Blog.
While WordPress got its reputation as an excellent blogging platform that you can insert into an existing website, it can work as a website on its own. Since WordPress contains a page structure and a post, you can contribute daily blog posts, along with static pages such as your Contact or about pages.
WordPress has Many Profitable eCommerce Solutions.
Since you can use WordPress to obtain success in your business, there are many eCommerce solutions to choose from that will transform your website into a digital store. When you deploy plugins such as Woo Commerce, Shopp, or WP eCommerce, you can quickly start to make money online.
Publish Content with a Single Click.
If you have just written a blog post or an article that you wish to publish immediately, you do not need to worry. After writing your awesome content, you can publish it easily by just a button click on WordPress. Additionally, there are even some mobile apps that can let you post your content from any location.
WordPress Keeps your Business Website Looking Fresh.
WordPress has thousands of themes and new ones developed. Therefore, you can always choose to customize your site. It will still notify you if the latest updates about your themes and plugins are available. If you want to update your theme, especially if you’ve had it for too long, there are multiple themes available to match your expectation.
When you apply this step, the appearance of your business website will remain fresh to your clients.
It Can Help You to Schedule Posts.
Many managers know that organizing a business website consumes a lot of time. However, when you use WordPress to update content, you can create posts and schedule to post them in advance. This process will free up time to run other tasks in your business.
Also, it means if you want to publish a post, you can schedule to post it at the appropriate time that suits your customers. For instance, if you realize that your website traffic occurs at a specific time during the week, then you create a WordPress schedule around those periods.
WordPress Gets Better All the Time.
Since WordPress hires top-notch developers, businesses can be confident that it will get better regularly. Additionally, because it is an open-source platform, the developers can improve the user’s experience to make it remain the best CMS available.
You can Use WordPress Websites as a Membership Service.
Many businesses desire to give exclusive services to loyal customers by converting their sites into membership sites. Likewise, if you want to continue growing loyal business supporters and even earning additional income, you must convert WordPress site into a complete membership website. Building an exclusive membership website will provide members with private content they will find beneficial.
All these reasons make WordPress become one of the best platforms to run a business website. Actually, you can achieve almost everything with it. I recommend that you try using it on your business website to obtain all these great rewards.
Do you have any other reasons why you should use WordPress for your business website I have not mentioned? Kindly share them in the comment section below to help readers benefit more and find future success as they blog.
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