Email Marketing Services

How to Build a Successful Email Marketing Campaign

Share with friends and follow me

As digital engagement continues to grow, companies are turning to avenues like social selling, and the next “big thing” that will launch them into the monetary stratosphere. While it’s always proactive to be on the lookout for new technologies and strategies that can increase the productivity and success of your business, it’s equally important to stay committed to practices that are still working; namely, email marketing.

The practice began in 1978, “when Gary Thurek, a marketing manager for the now-defunct computer company Digital Equipment Corporation, sent out an unsolicited mass email promoting his firm’s computer products.” While Thurek was ultimately scolded for his unauthorized email outreach, it’s hard to argue against his efforts.

As a direct result of his mass email, DEC “sold $13 million or $14 million worth” of their products. Of course, what Thurek really did was create the first spam email; although it was certainly the beginning of what we now affectionately call email marketing.

Since that time, email marketing has become more advanced, and less intrusive. Rather than collect a random sampling of contact information and fire away, companies now target specific users who have already shown an interest in their product, been flagged due to their browsing patterns, or who at the very least have visited their website. Incidentally, this is where the email marketing journey begins; collecting the right data.

How to Build a Successful Email Campaign

Getting access  

In today’s age, it’s impossible to conduct a successful marketing campaign without a populated list of users. The best (and most moral) way to accomplish this is to build a permission-based list.

“Permission-based email marketing is used effectively every day by hundreds of thousands of organizations to build their brands, increase sales, and strengthen relationships with their client and members. Permission-based email marketing is sending messages to people who have asked to receive them.”

Lists like this can be built by offering something to individuals. Exclusive access to sales, marketing, or technical advice; a download code to an eBook; or invitations to “members only” events. If your business offers a service, you can also offer free demos in order to attract interested users.

There are other ways to acquire a populated email marketing list; namely through purchasing them. While you can go about email marketing this way, it’s important to note that it’s always a terrible idea to do so.

For starters, a number of “reputable email marketing vendors don’t let you send emails to lists you’ve bought.” Marketing software like HubSpot simply won’t allow it, as they require that you “use opt-in email lists.” Moreover, even if you choose to use a less reputable software vendor, it’s not guaranteed that the list will work. “One customer’s ill-gotten email address list can poison the deliverability of the other customers on that shared IP address.”

Put more simply, you don’t want to take shortcuts when it comes to building an email marketing list. Take the time and effort into building a permission-based list. Not only will you be targeting a better group of consumers, but there’s also no chance of your campaign being infected by a poisonous email address.

Selecting an email marketing provider 


Depending on how many users you want to reach, how you want to talk to them, and how much creative control you’d like to have for your email marketing campaigns, trying to find the perfect provider can be just as difficult as actually putting together your list.

Fortunately, Business News Daily has already done a significant amount of legwork and provided detailed reviews for a number of software systems. They’ve reviewed more than 50 platforms, which should undoubtedly be more than enough for you to start the process with.

It’s also important to ask yourself the right questions to ensure you land on the right email marketing solution.

The answers to these questions will ultimately direct you to the tailored solution. While this may be time-consuming, and potentially delay the start date for your email marketing campaigns, it’s vital that you put forth the time and care that these questions require. If you speed through them and wind up with the wrong platform, you’ll need to start back at square one.

Don’t rely solely on software to track your email marketing success

Once your email marketing campaign has been set up, it’s time to monitor the results. Unfortunately, this is where a number of people begin to lose a grasp on what’s really going on with their data. Too often do email marketing users rely only on email open rates, and take the results at face value; but it’s vital to dig deeper, as Chris Woodard explains.

“What most don’t know is that the mail open rates that your email automation reports are never 100% accurate. And whether you use Streak…SugarCRM, SalesLoft, MailChimp, or any other solution, this is still the case.

Why? Because every time you send an email, these software solutions place a code snippet that gets triggered when an email gets opened. No big deal, right? Not exactly”

Ultimately, this data can be misleading due to an issue with the code snippets that are embedded.“If someone has HTML email disabled in their email client, your email automation will not register it as an ‘opened’ email.”

Fortunately, thanks to echogravity, there’s a workaround that can be used in these situations.

This simple formula “takes into account bounced emails and also eliminates the margin of error that can occur when going solely off of the ‘open rate’ numbers from other automation platforms. “

While you may prefer to simply stick with the data being returned by your specific platform, it’s important to remember that the results may not be 100 percent accurate. Don’t take them as gospel, and make sure to continually ask yourself “do these results make sense.”

To compare your open and click-through rates with other businesses, Smart Insights has this link: a compilation of Email open and click-through rates from different sources.
With email marketing, it’s crucial that you don’t take any shortcuts. While that’s generally true for most things in life, it’s especially true for this business practice. Cutting corners and accepting data without fact-checking can lead to disastrous results. Before getting an email marketing campaign up and running, make sure that you’ve built a permission-based list to target, and that you’ve asked yourself the necessary questions to determine which platform to use.
This article is originally published at You can get more information at this link

What other blogging strategies do you implement most in your blog if you want it to find blogging success? Kindly share them in the comment section below to help readers benefit more and find future success as they blog.

Don’t forget to subscribe to my newsletter to receive updates on my latest posts.

Also, if you have enjoyed reading this post, spread this message to your friends on Facebook and Twitter or other social media sites to help them find success blogging.

Share with friends and follow me

New Client Special Offers

Start your blog today and get up to 73% off shared Hosting


Start your blog today and get up to 56% off shared Hosting

Affiliate header




Enter your names and email to get your FREE Download!

Hurry This Book Will not Be available for Long!



It is FREE to subscribe. Signup today for free and be the first to learn more tips on finding blogging success.

Newsletter Subscribers CRM

We won’t spam or use your email anywhere else.

Affiliate header

Hang On! Just One More Quick Step.

You will receive an email from “Find Success Blogging” any minute, asking you to confirm your request to download the eBook.
We do this to ensure anyone downloading the eBook is a real person and not a spammer.
If you don’t see our email within a couple of minutes, Check your spam folder.
After confirmation, you’ll get a download link for the eBook.